Become a Web Analytics Expert

Online Self Training (180 Days)

Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy® after passing the exam.

SMstudy® Certified Web Analytics Professional
Prerequisite Experience Prerequisite Education Target Audience
None SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide - Digital Marketing Anyone who is interested in becoming a Web Analytics Professional

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.


The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy® Guide –Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.

Duration Validity

180 Days from the date of purchase

What is included?

Online + Mobile App

  • 100+ courses
  • Videos, Study Guides
  • Chapter Tests
  • Important terms and concepts
  • SMstudy Mobile App

Certification Exam Format

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Physical Certificate (Please note: Average duration of shipment delivery is 10-15 days)

Upon successful completion of the exam get an online certificate.

  1. Your name will be added to the SMstudy® Certification Registry.
  2. The physical certificate will be shipped to you.  Physical Certificate (Please note: Average duration of shipment delivery is 10-15 days)
  3. If you are unable to pass the exam, you can schedule again by paying $50.